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The Book of Feces— ... er, Faces

The last few months, I've run an unintentional experiment—I've failed to notify my email list of Lestat's shows, instead only sending invitations via Facebook. The audiences at the last two shows I've been able to perform (I missed July on account of being sick) have been pretty small. In fact, in the past, I've noticed that in the months where I forget to send the newsletter and a reminder a few days ahead of time, the audience is smaller than in months where I remember to do both—regardless of whether I promote the show via FB or not.

My tentative conclusion is that FB isn't doing my musical career any good.

So my question is: should I continue to gather data, this time in a more deliberate manner, before making any decisions? Or should I, as I would prefer, just dump the gods-damned Book of Feces Faces once and for all?

Comments

( 7 comments — Leave a comment )
dieppe
Aug. 22nd, 2014 10:30 pm (UTC)
IMHO (cough) gather more data. It's been summertime, after all, doesn't that change when and where people are? And yeah, Facebook has a certain evil aspect of it, but to give credit it does have a certain critical mass of people that is of a benefit.
ebenbrooks
Aug. 22nd, 2014 10:37 pm (UTC)
True. But there's also the fact that it would probably be at least another year before I could say that the data were indicative of anything. (And a real statistical analysis would probably take ten years, which is time I don't have.)

Well ... we'll see. There are four more shows this year. Maybe there will be a pronounced enough effect that I'll know by then.
Wm_Bounty
Aug. 22nd, 2014 10:34 pm (UTC)
Have you been making Events for your Shows, and Sharing the events?

I only follow you as a 'celebrity' on facebook, not as a friend, because honestly I don't think you could pick my face out of a line-up, so you'd probably prefer not to be bothered by *MY* inane comments. But that being said I haven't actually seen anything but these live journal links from you.

Part of that may be the following, but I think a lot of that is that Facebook's algorithm detects we don't interact, and so negelects to show your stuff in favor of things I actually klick, comment, and like. Only things like Live Journal cross posts, and Events, cut through the algorithm with any regularity.
ebenbrooks
Aug. 22nd, 2014 10:43 pm (UTC)
Usually, Allison makes the events on her music page, and then I cross-post the events to my music page and my personal timeline. And, of course, also directly invite people in my friends list. And yes, the FB algorithms are part of my reasoning behind abandoning FB, because the people I want to reach just don't see my posts.

But it's also true that I haven't been very systematic about it in the past. If I go about gathering more data in a systematic fashion for the next few months, it might be more useful. Or it might not. I don't know. But I'm starting to lean towards gathering more data.
niall_shapero
Aug. 24th, 2014 06:52 pm (UTC)
Your call...
Dear Eben,

It is your call, but in your place, I would dump Facebook. If it isn't serving a valid purpose (on your case, helping to promote your musical career) then, in my not-so-humble-opinion, it is a waste of time. There are far better things that you could spend your time on -- having fun, practicing, RPG-gaming, just about anything that either gives you joy, or furthers your career (hence, more enjoyment).

Cheers,

Niall "Nicolai" Shapero
kiltcheck
Aug. 25th, 2014 03:56 pm (UTC)
1. FB's algorithms prevent a lot of people from seeing things these days. And if you're managing by Page, you have to PAY to really promote things. Yes, FB has a lot of evil these days...but there is a lot of good that can be done with it too. Choose wisely and structure accordingly.

2. Consider the time of year it is. A lot of schools are starting soon. People are taking end of summer vacations as well. Some of this may simply be attrition due to people's time not being available.

3. Maybe you are performing too often at the same venue? Are you performing much of the same material as well? Perhaps you have burned through the available audience for that venue and people have felt they've already seen the show.

4. It takes a crapload of work to do promotion to get a large group. You might want to decide what exactly your goals are and how to best accomplish them longterm and rework your current structure; what has worked in the past is likely not working now.

5. Remember, entertainment is incredibly competitive and pervasive now -- people have all sorts of mobile devices, streaming, and other sources available to them for all sorts of content. You are competing for people's time out of that and it's more difficult than ever.

hatchlingdragon
Aug. 26th, 2014 01:47 pm (UTC)
While I cannot vouch for the entire audience, I can vouch for myself and my kin: This summer has been nuts. A LOT has been going on, for all of us, and one evening in the month seems reasonable until we get there.

As for the utility of Facebook, I cannot advise; my experience is as a networking/time killing tool. But even as such, I rarely get important updates, so...
( 7 comments — Leave a comment )

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